sherylclarkmd.com

Client

MD Skin Science / Dr. Sheryl Clark, M.D.

Year

2020

Dr. Sheryl Clark, M.D. has a highly successful dermatology practice on the Upper East Side of Manhattan. For years, her hosted website was useful, but it quickly became outshined by more modern, responsive website with more features for the end user.

Touchpoint worked with Dr. Clark to redevelop her brand and bring it to life in the digital space with animated logos, a responsive and accessible website, an online booking system, new blog and service library, before and after photos, and more.

The client now has a modern, high-end home on the web, which enables new patients to build a connection with the MD Skin Science brand at the first touchpoint and allows the practice to engage its patients through its integrated omni-channel presence.

Project Deliverables

Practice Rebrand

Animated Logo

New Responsive Website

ADA Accessible Website

Before & After Galleries

Blog Development

Service Library

Restructured SEO

Digitized Forms

HIPAA-Compliant Online Bookings

Video Re-Editing

Homepage

Interactive Before & After

Mobile Menu

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Sheryl Clark, M.D. had already begun to rebrand their practice to MD Skin Science and they wanted to take their branding to the next level. Building a strong visual and interactive brand and every touchpoint was important to Dr. Clark, and she knew that Touchpoint Digital would be the right partner.

From animated logos and website features, to a reimagined color scheme and everything in between, we tied the new MD Skin Science brand together through all aspects of the digital experience.

Practice Rebrand

Treatment Landing Pages

SEO is always top of mind when it comes to redesigning a website. After all, being front-and-center is important in growing any business or practice.

We worked with Dr. Clark and her team to add dozens of treatment pages with rich content like videos, photos, interactive before and afters, interactive FAQs and other relevant content to help people find the information they are looking for and improve SEO performance.

Having a long standing practice and a successful career behind (and ahead of) Dr. Clark meant that she had substantial coverage from the press and other publications.

We were able showcase Dr. Clark and MD Skin Sciences's PR on the website, which allows visitors to immediately understand Dr. Clarks expertise and influence, helping convert more visitors or patients.

PR Highlights