mandelderm.com (V2)

Client

Mandel Dermatology

Year

2022

Mandel Dermatology is an existing client who after several years came back to us for a refresh of their existing website, online booking system, and more!

The newly implemented website design, improved systems and features, and optimized conversion funnels directly improved online bookings of existing and new patients and helped drive growth in website traffic and conversions.

Project Deliverables

New Responsive Website

Restructured SEO

HIPAA-Compliant Online Bookings

ADA Accessible Website

Homepage

Online Booking

Improved Page Rank

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Mandel Dermatology wanted to redesign their website so that the most important information was more easily accessible to patients. It was also important that we reduced their overall cost to maintain the website, since their current provider was costing them thousands of dollars per year.

Furthermore, in recent years, regulations have required that physician websites be ADA accessible for those with disabilities. It was important that the new website complied with these requirements.

Touchpoint was able to deliver an easy-to-use, modern, and accessible website that reduced their yearly costs to run the website by 80%.

ADA Accessible Responsive Website

HIPAA-Compliant Online Booking System

Dr. Mandel and his team of providers relied heavily on a third-part online booking platform, which recently changed their model costing the practice thousands of dollars per year. Dr. Mandel needed a way to allow patients to easily book appointments online and keep patients on their website in the process.

Touchpoint helped implement a fully integrated online booking system allowing patient to book available appointments online in real time, receive reminders, review requests, and more.

The implementation of the online booking system resulted in a 300% increase in online bookings in the first six months!

The existing platform for Mandel Dermatology's website promised continually improving SEO ranking through active management, but in reality, little impact was realized.

Touchpoint was able to restructure the website's SEO strategies to greatly improve ranking on Google and other search engines for keywords and searches that were highly relevant to the practice and targeted new potential patients.

Restructured SEO